WEBSITE REDEVELOPMENT
Canadian Society of Evidence-Based Policing (CAN-SEBP)
Modernizing a National Professional Association
Pixel Patrol partnered with CAN-SEBP to redesign and modernize the association's digital presence, creating a professional website and member experience that better supports evidence-based policing across Canada.
SERVICES PROVIDED
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Website Strategy & Planning
Custom Website Design
Membership Portal Development
Member Registration & Automation
Brand Identity Guide
Content Strategy
Information Architecture
Responsive Web Development
Website Training & Launch Support
Design Direction
Develop a modern, professional, and accessible digital presence that reflects CAN-SEBP's leadership in evidence-based policing. The website was designed to improve navigation, strengthen the association's visual identity, and create a seamless experience for both public visitors and members. Emphasis was placed on clarity, usability, and supporting knowledge sharing through an intuitive member portal and organized access to research, publications, events, and professional development resources.
Brand Identity Guide
Building upon CAN-SEBP's established visual identity, a comprehensive Brand Identity Guide was developed to ensure consistency across the redesigned website and future association communications. The guide defines typography, colour palette, logo usage, imagery, iconography, and visual standards while respecting and strengthening the organization's existing brand.
Services Provided
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Brand Identity Guide
Typography Standards
Colour Palette
Logo Usage Guidelines
Digital Style Standards
Visual Asset Recommendations
Launch Communications
A cohesive suite of launch communications was developed to introduce the redesigned CAN-SEBP website and Member Portal, promote member engagement, and support a smooth transition to the new digital platform.
Services Provided
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Website Launch Strategy
Launch Announcement Campaign
Member Activation Email
Social Media Graphics
Promotional Video Reel
LinkedIn Launch Campaign
Email Communications
CAMPAIGN HIGHLIGHTS
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Modern Website Redesign
A modern, responsive website developed to strengthen CAN-SEBP's digital presence and improve access to evidence-based policing resources.
Integrated Member Portal
A secure member environment providing streamlined access to publications, professional development resources, events, and member-exclusive content.
Automated Member Experience
Custom registration, approval, onboarding, and email automation designed to simplify membership management and improve the user experience.
Brand Identity Standards
A comprehensive Brand Identity Guide developed to ensure consistent visual communication across the website and future association materials.
Launch Communications
Website launch emails, promotional video content, LinkedIn announcements, and member communications developed to support adoption of the new platform.
Responsive Digital Experience
Optimized for desktop, tablet, and mobile devices to provide a consistent and accessible experience for members across all platforms.
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